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This collection highlights my work across social media management, content strategy, digital advertising, brand storytelling and event planning. Here, you’ll find examples of campaigns and projects that showcase my ability to drive engagement, strengthen brand presence, and deliver measurable results.
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DSC Social Media
As Account Executive, I led the strategy, content creation, and community management for the Durham Sports Commission’s social media channels. My role was focused on increasing visibility for DSC events, driving engagement with local audiences, and positioning Durham as a premier sports destination.
Key Responsibilities & Achievements:
- Content Strategy & Development: Created and executed monthly content calendars highlighting DSC events, partner organizations, and community impact stories.
- Event Promotion: Produced engaging graphics, videos, and live coverage for events like the ACC Baseball Championship and ACC Field Hockey Championship, helping drive awareness and attendance.
- Audience Engagement: Managed daily posting, story updates, and real-time fan interaction to strengthen community connections and brand voice.
- Performance Growth: Implemented data-driven strategies that increased reach, engagement, and follower growth across DSC’s channels.
- Collaboration: Worked closely with internal DSC team
Facebook (June 2023–June 2025):
- Reach +100%
- Interactions +100%
- Link clicks +231,400%
- Visits +100%
- Follows +18.4%
- This year: 2M+ views, interactions +17.4%
Instagram (June 2023–June 2025):
- Reach +100%
- Interactions +100%
- Visits +100%
- This year: 14M+ views, reach +19.5%, interactions +100%, visits +2.8%, follows +594.6%
